About the project
When Iron Pulse Athletics approached IImagined, they had a clear goal: build a fitness brand that stands out in a crowded market. They didn’t want to be "just another gym"—they wanted a movement. We designed a bold, industrial-inspired brand identity, complete with iconic typography, a memorable logo, and a user-centric website. Then, we crafted a growth strategy focused on community-driven marketing and local lead generation, all while optimizing the in-gym experience for higher member retention.
The solution
IImagined took Iron Pulse Athletics from concept to completion. We created a visually striking brand that’s instantly recognizable, with branding that’s clean, powerful, and unforgettable. Our growth strategy was designed to drive memberships and foster long-term community engagement. Through paid social ads, referral programs, and local SEO, we created a system that consistently fills gym classes and increases foot traffic. The results? Packed classes, 5-star reviews, and a reputation as one of the most sought-after gyms in the local area.
Results
IImagined took Iron Pulse Athletics from concept to completion. We created a visually striking brand that’s instantly recognizable, with branding that’s clean, powerful, and unforgettable. Our growth strategy was designed to drive memberships and foster long-term community engagement. Through paid social ads, referral programs, and local SEO, we created a system that consistently fills gym classes and increases foot traffic. The results? Packed classes, 5-star reviews, and a reputation as one of the most sought-after gyms in the local area.
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