About the project
The goal was simple: transform CITADEL from a crypto concept into a powerful community-driven brand. To do this, IImagined focused on three key areas: branding, community growth, and monetization. We created a strong visual identity that reflected CITADEL’s bold ethos, established a Telegram community strategy to attract and retain members, and implemented revenue streams like NFT drops, exclusive access tokens, and paid memberships. The result was a self-sustaining, engaged community that contributed directly to CITADEL’s growth.
The solution
We didn’t just build a community—we built a movement. IImagined’s strategy began with audience insights, crafting a visual identity and messaging that would resonate with CITADEL’s core market. We launched an early-access campaign to drive FOMO, used referral-based invites to accelerate growth, and built exclusivity into the platform. With daily prompts, contests, and exclusive drops, we kept the Telegram community engaged and incentivized. The next step was monetization, where we implemented NFT pre-sales, token access, and subscription-based premium memberships that added tangible value for members and recurring revenue for CITADEL.
Results
We didn’t just build a community—we built a movement. IImagined’s strategy began with audience insights, crafting a visual identity and messaging that would resonate with CITADEL’s core market. We launched an early-access campaign to drive FOMO, used referral-based invites to accelerate growth, and built exclusivity into the platform. With daily prompts, contests, and exclusive drops, we kept the Telegram community engaged and incentivized. The next step was monetization, where we implemented NFT pre-sales, token access, and subscription-based premium memberships that added tangible value for members and recurring revenue for CITADEL.
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